// database case study

// the problem

UK Paintball is the UK's leading paintball company. They provide an easy booking route to the most popular paintball parks in the UK.

They were struggling with manual systems and had folders of paperwork everywhere. Whenever a customer placed a booking, they were issuing separate emails to customers and venues, which was time-consuming and repetitive.

For sales reporting, they had to go through all transactions and bank statements manually. What's more, they had no way of measuring the results of their marketing spend.

// the solution

We created a database to manage delivery of the business, the way they want. It automatically triggers confirmation emails to the customer and the venue whenever anyone places a booking. It also reports on tickets sold and redeemed each week and monitors the source of all new enquiries.

// the results

All their information is in one place, online. They can access all the data at the click of a button. They can monitor where revenue is coming from, whether the Internet or magazine advertising, and therefore work out the budget for the following year.

Because the data is held securely online, they can access it from anywhere in the world. In short, it enables the management team to take a strategic view and work 'on' the business instead of wasting time working 'in' the business.