// logo design & corporate branding
Your first impression lasts – whether you are seen online, in print, at an exhibition or via a shop front, it is so important to have a logo that encompasses your business 'message' in the most powerful and memorable way. It also needs to be versatile in its use across all media from stationery to van livery, from leaflets to websites - it needs to be able to grow and adapt with your business.
At Fathom, over 10 years experience in logo design and creation across a huge variety of industries, from one-man bands and SMEs to PLCs and government agencies we'll make sure you're seen and more importantly... remembered...
Fathom offer 2 routes for creating and designing your logo:
1 // '60-60' logo design
For start ups and smaller businesses who have a good idea of the direction that they want for their logo. Just give us 60 minutes of your time and work with one of our designers LIVE (either online or in our studio) to create your logo. Working together enables us to quickly move in the right direction and once the initial concept has been created, the designer will continue the logo on designs for business cards, letterheads and compliment slips before sending them to you for approval. It's that easy - we create while you wait! And once you have your corporate image, ask us about company stationery, invoices, brochures, leaflets, adverts, or even websites. See our 6060 logo design process for more information.
Call 0845 123 5810 for pricing or submit the "Logo Design Enquiry Form" to the right of this page.
2 // branding design
For medium and large businesses who want a strategic approach to their branding Fathom draw on over 10 years experience to position your brand in your marketplace. We offer fixed fee packages including everything from the logo to brand guideline documents to ensure your brand continues to be used the way you intended! See our branding process for more information.
Call 0845 123 5810 for pricing or submit the "Logo Design Enquiry Form" to the right of this page.
Q: Once my logo has been created can I use it on anything?
A: Absolutely, we assign copyright for our design work as part of the cost and you can then use the logo anywhere you like. We will provide your logo artwork on CD in various formats.
Q: Does Fathom just do logos and branding?
A: No, we've been working with some of our clients for over 10 years producing websites, brochures, catalogue design and even bespoke software development!
Q: How long does a logo usually take?
A: Our 6060 service usually takes about 3-4 days from when receive your order to when you would receive a finalised logo and branding. The branding process takes a little longer at around 10 - 15 days from order to completion.
Q: Can you arrange printing?
A: No problem, we've seen many a good design ruined by a poor quality print job! We have both in house and outsourced printing facilities to get you the best quality and great prices - delivery is between 3-7 days of order.
Q: What about the quality of your logos?
A: Fathom have been designing logos since 1998, all of our designers are fully employed by us in the UK and all have over a decade of design experience. We've successfully delivered 100's of logos across nearly as many industries.
// '60-60' logo design process
1. Insight:
Fathom will send you a short form that will help give us an initial insight to the creation of a logo. This ensures that no time is wasted, and that you receive targeted design options from the outset. Your visual preferences will help focus attention on the designer that best serve your business, ensuring the final result is both appropriate and effective.
The form will help us distinguish:
… Your background to your business
… What are you trying to achieve /goals / vision
… What’s your target market
… What colours are to your liking (generally)
2. Book Your Design Session:
We'll call to arrange a date and time for your face-to-face or live online session.
3. Let's Begin:
With the aid of your ‘insight form’ the designer will sketch, brainstorm initial logo ideas on-screen. With your input the session turns to an instant ‘real time’ platform of which the design process can progress to a finished state in around an hour.
4. My Logo looks great - I want more!
Like the logo so much that you want to see it across your business stationery? No problem! Our designers will present business cards, letterhead and compliment slip designs at hour studio rate. There’s no need to hang around whilst we design your stationery – we’ll simply send you emailed versions of the designs for you to approve / critique for further studio amendments.
5. File Supply:
Once you sign off your logo, we send you a CD with the artwork files and various logo formats to use as you wish! We can even give you competitive printing costs.
// branding design process
1. Design Brief:
Fathom will send you a short form that will help give us an initial insight to the creation of a logo. This ensures that no time is wasted, and that you receive targeted design options from the outset. Your visual preferences will help focus attention on the designer that best serve your business, ensuring the final result is both appropriate and effective
The form will help us distinguish:
… Your background to your business
… What are you trying to achieve /goals / vision
… What’s your target market
… What colours are to your liking (generally)
2. First Contact:
Our designer will call you to discuss your business a little further, you have the opportunity to give the designer an insight into your business, it's positioning in the marketplace and additional visions for the branding.
3. Brainstorming & Sketching:
We research your market for the best possible way forward to developing your future brand. We will play around with not only visual concepts, but analyse how the brand may be apply to company literature, future advertising campaigns, and even other branches or ‘umbrella’ companies.
4. Initial Logo Presentation
Our design team work on 5-6 high quality, professionally designed logo concepts. We will liaise with you (either face to face or online) to discuss your favourites, elimination and further tweaks of the logos.
5. Logo Review
Following your feedback from the 5-6 presented logo, we review any changes you wish to see and work towards a final logo design for your approval.
6. Branded Stationery
We will then create 2 branded designs of the final logo onto business stationery – review your feedback and work towards completing your new brand!
7. Company Brand Guidelines
We give you the option to have created an official company brand guideline document that contains all the ‘do's and don'ts’ when applying to internal / external company literature, correct logo placement, colour and type-face and overall brand usage that will help keep your brand intact.
8. Anything Else?
Armed with your new brand, we can help with web design, software development or even or popular online brochures.