// web case study

// the problem

UK Paintball is the UK’s leading paintball company. They provide an easy booking route to the most popular paintball parks in the UK.

They wanted their website to be more search engine friendly and appear higher in the rankings for various keywords. They also wanted to increase the conversion rate of site visitors into actual customers. Finally, the redesign had to be ready to coincide with a big mailing campaign.

// the solution

We increased the page width and added more relevant site content and images. This helps improve the site rankings for search engines as well as appealing to customers. For example, offering top tips by a paintballing expert provides added value to customers while being packed with relevant keywords for search engines. It’s also a way of capturing customer email addresses for future marketing.

An online checkout was added to make it easier for customers to buy tickets. The website also includes testimonials from satisfied customers, which is a powerful way to convince other customers to buy, and video, which is an affordable way of demonstrating the fun of paintballing online. It also offers 100% money-back guarantee to take away the risk for potential customers, plus special offers and FAQs.

// the results

We work closely with UK Paintball to monitor traffic, customer journeys through the site, and the conversion rate.

All these changes meant the number of site visitors who convert to paying customers has increased by a massive 50%!