// website marketing
Having a website that no one can find doesn't help anyone. One of the easiest and most effective ways to get customers to your site is using search engine marketing, or SEM.
Utilising industry standard practices like keyword analysis and investment in pay per click (PPC) search terms, SEM enables you to target the customers your business is aimed at.
While SEM isn't free, the return on investment can be considerable, especially when combined with a search engine optimisation strategy.
Q: How much does SEM cost?
A: As the term "pay per click" mentions, with SEM you will pay for each click through to your site. The cost per click depends on how popular the search term is.
Q: Does SEM only work on Google?
A: Each search engine has their own PPC scheme and you can sign up to all of them if you wish. However, as Google has over 60% of search engine traffic, this sole search engine may provide you with the best return on investment.
PPC on smaller search engines may be cheaper for more popular keywords though.
Q: Is SEM similar to organic search?
A: Organic search results are the opposite of SEM. They are free results that appear as a natural result or search inquiries. The best way to improve organic search results is via search engine optimisation.